Wednesday, April 4, 2012

Yapp Raises Funding From Kleiner Perkins To Allow Anyone To Create Mobile Apps For Events

YappMaria Seidman helps organize a monthly womens' networking event for her business school alums in New York City but was frustrated with some of the options for creating a dedicated mobile app for an event. So she decided to create a DIY mobile app creation platform herself. Today, her brainchild, Yapp is launching as an online service where a consumer ? even if they lack any technical or design skills ? can create a beautiful mobile app in minutes. As Seidman explains to me, she believes that one day everyone will be able to create a mobile app but doesn't believe that one platform can create apps for everyone and that consumers, developers and even companies need different options for various skill sets. She's targeting the consumer audience with Yapp, which wants to make it as simple to create an app as it is to create an online invitation.

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