Foursquare?s Inflection Point: People Using The App, But Not Checking In

When Dennis Crowley, the CEO of Foursquare, visited the Mobile World Congress in Barcelona last year, he told me he spent a lot of time explaining Foursquare to the operators and vendors that are the main visitors at this event. This year, he said the stack of business cards he was handed was ?like this,? making a big C-shape with his index finger and thumb. Why the change? ?I think we are one of a handful of companies that builds products that would actually encourage people to upgrade their devices,? he said -- an important fact to remember as smartphone penetration continues to grow and takeup slows down, specifically in the developed markets where Foursquare has most made its mark. That growth in reputation has been matched by a growth in Foursquare?s business: the company has tripled its numbers in the last year, going from ?around five million? to more than 15 million, Crowley said. But perhaps more interesting, he says, is that the company is starting to notice a marked change in behavior...

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