Victoria?s Secret fashion show helps generate buzz for brand?s TV commercials

By Natan Edelsburg on

The results are in via this past week?s social TV chart, provided�exclusively�to Lost Remote from Bluefin Labs. Victoria?s Secret?s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week.

A fake Victoria?s Secret press release and campaign wasn?t the only reason the brand received a ton of buzz last week. ?The telecast itself included a lot of commercials for Victoria?s Secret products, and received 2.3M Tweets and public Facebook comments ? social TV was definitely tuned in that night!,? according to Bluefin?s analysis. Additionally, AT&T?s new creatives helped them rise up to the number three spot. Here?s one of the AT&T commercials that?s been getting good traction.

Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The ?Week-Over-Week % Change? compares the amount of Tweets from the previous week to the current week listed in the chart. The ?# of Earned Impressions? refers to the sum of potential impressions made by Tweets about the brand?s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.

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