In light of research results posted on the Google Retail Advertising Blog in August this year, proving web video is a key factor in purchasing online, Australian-based Melbourne Video Production company has launched custom web video services to meet the rising demand from their small business clients. The piece that always held online shopping back was the ?touch and feel? aspect purchasers like when instore,? says David Jenyns, web video expert and owner of Melbourne Video Production, ?but web video's overcome that, being able to show a product in motion while pointing out and explaining features. [...] we just finished a custom video for a client, Simply Headsets, whereby the owner Pete Williams explains how to choose the right adapter cables for telephone headsets. David commented that this client?s information could have been confusing if presented in any other manner. Because Pete decided to use web video, the viewer can clearly see and understand how to select the correct item.
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