At its three-day Global Leadership Conference this week, Starbucks announced further details about its planned rollout and support for Square's mobile payments platform. First revealed in August, the deal will allow iPhone and Android users to pay using the Square mobile app at Starbucks' 7,000 U.S. locations. Now, we have a more exact timeframe for that launch: early November. (Previously, the company had said "before the holidays.") But Starbucks has also been busy updating its own native mobile applications, which allow customers to pay with their Starbucks card via an app. And now that app supports Passbook on iOS, too. While it's good that a company like Starbucks is embracing mobile payment innovation, in the immediate future, mobile payments are going to get a little messy.
Friday, October 5, 2012
Starbucks? Square Rollout Gets A Launch Date; No Loyalty Card Integration (Yet)
At its three-day Global Leadership Conference this week, Starbucks announced further details about its planned rollout and support for Square's mobile payments platform. First revealed in August, the deal will allow iPhone and Android users to pay using the Square mobile app at Starbucks' 7,000 U.S. locations. Now, we have a more exact timeframe for that launch: early November. (Previously, the company had said "before the holidays.") But Starbucks has also been busy updating its own native mobile applications, which allow customers to pay with their Starbucks card via an app. And now that app supports Passbook on iOS, too. While it's good that a company like Starbucks is embracing mobile payment innovation, in the immediate future, mobile payments are going to get a little messy.
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