A Tech Way Around ?Creative Block?

Editor's note: Alex Cornell is co-founder and creative director at Firespotter Labs, makers of �berConference, NoshList, Nosh, and Jotly. Firespotter is backed by Andressen Horowitz and Google Ventures. Follow him on his website and on Twitter. I've always found it interesting when the non-creatives in a company estimate how long it will take the creative team to accomplish something. What's often baked into their scheduling assumption is that the creatives will deliver results at a predictable and regular rate. They expect that 10 hours of creative work will produce 10 hours worth of pretty pictures; as predictable as a banker crunching numbers.

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